Original research

THE INFLUENCE OF PRICE, E-TRUST AND E-SERVICE QUALITY THROUGH E-SATISFACTION WITH CUSTOMER E-LOYALTY ON THE HYPERMART APPLICATION IN JEMBER

Pages 17-24

10.61552/sjss.2025.01.003

Diah Yulisetiarini, Tatok Endhiarto, Nuridalila Nuridalila

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Abstract This explanatory research study aims to test and discuss the influence of price, e-trust, and e-service quality through e-satisfaction on customer e-loyalty on the hypermart application in Jember. This research uses a non-probability sampling technique with a purposive sampling method. The number of samples used in the research was 190 respondents. The data source used in this research is primary data obtained by distributing questionnaires offline to respondents who are users of the hypermart application in Jember. The data analysis method uses SEM (Structural Equation Modeling) analysis with Smart Pls 4. The results of this research show that price has a significant effect on E-Satisfaction, E- Trust has a significant effect on E-Satisfaction, E-Service Quality has a significant effect on E-Satisfaction, Price has no significant effect on E-Loyalty, E- Trust does not have a significant effect on E-Loyalty, E-Service Quality has a significant effect on E-Loyalty, E-Satisfaction has a significant effect on E-Loyalty, Price has a significant effect on E-Loyalty through E-Satisfaction, E-Trust has a significant effect on E-Loyalty through E-Satisfaction, E-Service Quality has a significant effect on E-Loyalty through E-Satisfaction.

Keywords: Price, E- Trust, E-Service Quality, E-Satisfaction, E-Loyalty.

Recieved: 02.06.2024 Revised: 08.07.2024 Accepted: 03.09.2024